Ozzie

For Ozzie, we embraced the edgy and exciting spirit of West Colfax (once dubbed by Playboy as the "longest, wickedest street in America") when developing the brand, marketing, and leasing strategy for a new micro-unit development in Colorado. Our approach leaned into the neighborhood's unique attitude, creating a hip, aspirational, and streamlined vibe targeting a diverse and young transitory demographic. Cool. Like the name.