As projects become more complex, developers often find themselves managing brokerage partners, marketing agencies, consultants, media vendors, and internal stakeholders without a dedicated executive overseeing how everything comes together.
The result can be fragmented decision-making, unclear accountability, inefficient spending, and missed opportunities.
Homer represents the developer’s interests and helps ensure every decision supports the project’s goals, timeline, and financial performance.
The Gap we fill
Many Developers face the same challenge
Where we add value
Advisory across the full path to market.
From pre-market positioning to campaign accountability and sales reporting, Homer helps connect strategy, execution, and performance.
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Performance & ROI
Understanding what’s working and where opportunities exist.
Marketing Budget Planning
Lead Source Attribution
Conversion Funnel Analysis
Cost-Per-Lead Evaluation
Sales Velocity Reporting
Executive Dashboards
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Sales & Marketing Oversight
Aligning teams and driving accountability.
Brokerage Coordination
Agency Management
Vendor Oversight
Campaign Planning & Review
Sales Process Evaluation
Lead Generation Strategy
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Strategic Planning
Support before a project reaches the market.
Market Positioning
Competitive Analysis
Buyer Profile Development
Product & Unit Mix Recommendations
Go-to-Market Strategy
Pricing & Inventory Release Support
representation
Focused on the developer’s interests.
We provide objective guidance, challenge assumptions when necessary, evaluate performance, and ensure development, sales, and marketing efforts remain aligned throughout the lifecycle of a project.
Whether reviewing budgets, evaluating agencies, supporting a sales launch, or identifying operational inefficiencies, Homer acts as a trusted advisor focused on project performance.
why homer
Practical guidance rooted in development, not agency theory.
Homer was founded by former in-house development sales and marketing executives with combined experience across more than 40 residential and mixed-use developments.
We understand underwriting assumptions, absorption goals, inventory release strategies, brokerage relationships, budget accountability, and the realities of bringing projects to market.
Need clarity before your next project goes to market?
Homer helps developers align sales, marketing, brokerage, and project strategy before critical decisions are made.